Skip to main content

Why Upping Your PR Skills Can Help You as a Blogger



**This is a guest post.


Why Upping Your PR Skills Can Help You as a Blogger



When it comes to running a blog, there are a lot of things you need to think about to be a success. Some of them are obvious, like coming up with quality content and marketing yourself well on social media, and yet they can be forgotten by a lot of bloggers. You may have great content but if you don't have good ways of boosting your blog's image, or dealing with the people who engage with you, then you'll be talking into a void.
Here is why having good communication and PR skills, and even studying to improve them using something like an online master of communication management degree from the University of Southern California, is so vital for blog owners.

You Want to Be a Credible Source of Information

When you put content out on the web, you want it to be either entertaining or useful – ideally both. You may work hard on writing good posts or hiring people who can create useful and interesting stuff to keep your blog in content, but how you present yourself in terms of communications about your site is just as important. If you have a very well made article or video, but you communicate badly when you share it on Twitter and Facebook, people won't follow your link. If you have a controversial article and you don't get involved in the conversation when people talk about it on your site, they will get frustrated.
To be regarded as a credible source of news, you must post your content like news and engage well with the people who do read it. This takes good communication skills and while you may not need to know everything you learn in an online MCN degree to run a site, it doesn't hurt to boost your skills with some study.

PR Builds Relationships

Another important thing about having PR skills is that you can reach out to potential partners and build relationships with them, once you are in a position to help each other with your goals. Your blog may be a great place for a given company to reach their target audience and you can both benefit from this, but you won't forge those relationships if your site, and by extension, you, don't have good PR skills.

Return Visitors

How you deal with your visitors in terms of communication can make a big difference to whether people will come back and read your blog again or follow you on social media to get updates. Keeping visitors should always be easier than winning new ones, and so you need good communications skills to leverage this. 

Comments

Popular posts from this blog

Scooby Doo: The Sword And The Scoob

AVAILABLE ON DIGITAL NOW AND DVD MARCH 23! RATED F 72 minutes AMAZON An evil sorceress transports the gang back to the age chivalrous knights, spell-casting wizards, and fire-breathing dragons. While there, Shaggy unwittingly pulls out Excalibur from a nearby stone to cut a block of cheese and now no one is sure who the rightful ruler is. The legendary wizard, Merlin, appears and explains that the throne of Camelot must be determined through TRIAL BY COMBAT. Our heroes pull out all the stops to try and win the tournament, break the witch's hold on King Arthur, and find a way back to the present in this legendary story of Scooby Doo in King Arthur's Court. REVIEW: It was weird starting off with a He-Man lookalike, Thunder the Barabarian), until I realized a character from the film was watching the cartoon in the airplane. Still, it was kind of cool to reminice about two cartoons from my childhood. So many great actors bring the film to life! What a fun story it was too! Although

Loveswept - Holiday Hop!

Happy Holidays to everyone - Romance At Random is celebrating their Loveswept line with a random e-book Giveaway to 25 winners plus an opportunity to win one Grand Prize from www.romanceatrandom.com . Enter here to be included in the FREE random e-book drawing (25 winners will pick up their FREE book from Net Galley) and then stop on by www.romanceatrandom.com and comment to enter the drawing to be the ''ONE” Grand Prize winner, to win a selection of great books! Good Luck & Happy Holidays to all! INCREASE your chances to win by visiting all of the participating 'Loveswept - Holiday Hop' sites! Winners will be contacted after 1/10/12. <p><p>Loading...</p></p> Powered by Linky Tools Click here to enter your link and view this Linky Tools list... You can use our site link for readers to see the participating sites and also enter for th

#19: Cinder - Marissa Meyer

Humans and androids crowd the raucous streets of New Beijing. A deadly plague ravages the population. From space, a ruthless lunar people watch, waiting to make their move. No one knows that Earth’s fate hinges on one girl. . . .  Cinder, a gifted mechanic, is a cyborg. She’s a second-class citizen with a mysterious past, reviled by her stepmother and blamed for her stepsister’s illness. But when her life becomes intertwined with the handsome Prince Kai’s, she suddenly finds herself at the center of an intergalactic struggle, and a forbidden attraction. Caught between duty and freedom, loyalty and betrayal, she must uncover secrets about her past in order to protect her world’s future. KINDLE:  448 KB Print Length:  400 pages Publisher:  Feiwel & Friends (January 3, 2012) ASIN:  B005KJJ4F8 AMAZON US   |   AMAZON CA AUTHOR BIO: Marissa Meyer was born and raised in Tacoma, Washington, home of Almond Roca and Stadium High School, which was made famous when Heath