Skip to main content

Why Upping Your PR Skills Can Help You as a Blogger



**This is a guest post.


Why Upping Your PR Skills Can Help You as a Blogger



When it comes to running a blog, there are a lot of things you need to think about to be a success. Some of them are obvious, like coming up with quality content and marketing yourself well on social media, and yet they can be forgotten by a lot of bloggers. You may have great content but if you don't have good ways of boosting your blog's image, or dealing with the people who engage with you, then you'll be talking into a void.
Here is why having good communication and PR skills, and even studying to improve them using something like an online master of communication management degree from the University of Southern California, is so vital for blog owners.

You Want to Be a Credible Source of Information

When you put content out on the web, you want it to be either entertaining or useful – ideally both. You may work hard on writing good posts or hiring people who can create useful and interesting stuff to keep your blog in content, but how you present yourself in terms of communications about your site is just as important. If you have a very well made article or video, but you communicate badly when you share it on Twitter and Facebook, people won't follow your link. If you have a controversial article and you don't get involved in the conversation when people talk about it on your site, they will get frustrated.
To be regarded as a credible source of news, you must post your content like news and engage well with the people who do read it. This takes good communication skills and while you may not need to know everything you learn in an online MCN degree to run a site, it doesn't hurt to boost your skills with some study.

PR Builds Relationships

Another important thing about having PR skills is that you can reach out to potential partners and build relationships with them, once you are in a position to help each other with your goals. Your blog may be a great place for a given company to reach their target audience and you can both benefit from this, but you won't forge those relationships if your site, and by extension, you, don't have good PR skills.

Return Visitors

How you deal with your visitors in terms of communication can make a big difference to whether people will come back and read your blog again or follow you on social media to get updates. Keeping visitors should always be easier than winning new ones, and so you need good communications skills to leverage this. 

Comments

Popular posts from this blog

The Invisible Man

AVAILABLE TODAY!
RATED R
125 MINUTES

AMAZON
What you can't see can hurt you. Trapped in a violent, controlling relationship with a wealthy scientist, Cecilia (Elisabeth Moss) escapes in the dead of night and disappears into hiding. But when her abusive ex suddenly dies, Cecilia suspects his death was a hoax. As a series of eerie coincidences turns lethal, threatening the lives of those she loves, Cecilia's sanity begins to unravel while she desperately tries to prove she is being hunted by someone nobody can see. 


REVIEW:
I sorta hated the beginning.
Starts outs so dark that you can't really make anything out. Hard to know what's going on if you can't see.
It doesn't take long to get light though.
Thankfully.
Man, does the story ever pick up after that. I don't remember much about the original but this one is intense. Right to the very last second too.
Sydney is badass and shows it throughout. Can you imagine what it would be like if everyone thought you were o…

#Win Game of Thrones Season 8 (US/CDN)

AVAILABLE NOW!
RATED PG
425 minutes
AMAZON
In the mythical continent of Westeros, several powerful families fight for control of the Seven Kingdoms. As conflict erupts in the kingdoms of men, an ancient enemy rises once again to threaten them all. Meanwhile, the last heirs of a recently usurped dynasty plot to take back their homeland from across the Narrow Sea.
This is the eighth and final season.



REVIEW: I loved the whole series, but especially loved this season as it wrapped it all up.  There were a couple of moments that were so incredibly tragic, but also a couple moments where the most tragic things couldn't have happened to better people. Take Sussy for example. God, how I hated that woman through the whole show and couldn't wait for her to get what was coming to her. Did she get it here? You have to watch and see! This is the season where you will sit on the edge of your seat, waiting to see who will win the kingdom. Does your favorite character prevail above the others? MIne d…

#Win Hobbs & Shaw (US/CDN)

Available now!
Rated PG
137 minutes
AMAZON
Dwayne Johnson and Jason Statham return to their unforgettable roles as Hobbs and Shaw in this action-packed feature from the blockbuster Fast & Furious franchise! For years, hulking lawman Luke Hobbs (Johnson) and lawless outcast Deckard Shaw (Statham) have traded smack talk and body blows. But when cyber-genetically enhanced anarchist Brixton (Idris Elba) gains control of an insidious bio-threat that could alter humanity forever, Hobbs and Shaw must partner up to bring down the only guy who might be badder than themselves!

REVIEW: Boyfriend overload!!
The Rock, Jason Stathom and Ryan Reynolds in one film. Oh, my!
It was a great story, had tons of action and kick-ass moments. It was comical at times too. Everything I hoped for in this movie was there.
Just make sure you keep watching after the credits. It doesn't end when you think it does.
Watched with the hubby and he is a big fan. His exact words were, 'it was awesome'.
Defi…