Skip to main content

Why Upping Your PR Skills Can Help You as a Blogger



**This is a guest post.


Why Upping Your PR Skills Can Help You as a Blogger



When it comes to running a blog, there are a lot of things you need to think about to be a success. Some of them are obvious, like coming up with quality content and marketing yourself well on social media, and yet they can be forgotten by a lot of bloggers. You may have great content but if you don't have good ways of boosting your blog's image, or dealing with the people who engage with you, then you'll be talking into a void.
Here is why having good communication and PR skills, and even studying to improve them using something like an online master of communication management degree from the University of Southern California, is so vital for blog owners.

You Want to Be a Credible Source of Information

When you put content out on the web, you want it to be either entertaining or useful – ideally both. You may work hard on writing good posts or hiring people who can create useful and interesting stuff to keep your blog in content, but how you present yourself in terms of communications about your site is just as important. If you have a very well made article or video, but you communicate badly when you share it on Twitter and Facebook, people won't follow your link. If you have a controversial article and you don't get involved in the conversation when people talk about it on your site, they will get frustrated.
To be regarded as a credible source of news, you must post your content like news and engage well with the people who do read it. This takes good communication skills and while you may not need to know everything you learn in an online MCN degree to run a site, it doesn't hurt to boost your skills with some study.

PR Builds Relationships

Another important thing about having PR skills is that you can reach out to potential partners and build relationships with them, once you are in a position to help each other with your goals. Your blog may be a great place for a given company to reach their target audience and you can both benefit from this, but you won't forge those relationships if your site, and by extension, you, don't have good PR skills.

Return Visitors

How you deal with your visitors in terms of communication can make a big difference to whether people will come back and read your blog again or follow you on social media to get updates. Keeping visitors should always be easier than winning new ones, and so you need good communications skills to leverage this. 

Comments

Popular posts from this blog

Dr. Suess' The Grinch (With #Giveaway)

AVAILABLE FEBRUARY 5TH!
RATED PG
86 minutes
AMAZON US

Illumination and Universal Pictures present The Grinch, based on Dr. Seuss' beloved classic. The Grinch tells the story of a cynical grump who goes on a mission to steal Christmas, only to have his heart changed by a young girl’s generous spirit. Funny, heartwarming and visually stunning, The Grinch is fun for the whole family!



REVIEW:
Such great animation!
There was always something going on in this movie. Even though it was a story I have seen played out a million times and a million different ways, they all are different too. This had more of a story. It was very magical and is definitely fun for the whole family.
Want to point out, Max, the dog, stole the show for me. He is so adorable, even if animation. Such a good dog.
This is one of those Christmas movies that you really can enjoy all year round. It has enough laughs, fun and morals to be played anytime. Plus there is nothing wrong with Christmas cheer in February.


4.5/5



WANNA WIN…

#Win The Secret Life Of Pets 2 (US/CDN)

AVAILABLE AUGUST 27!
Rated PG
173 minutes
AMAZON
The Secret Life of Pets 2 explores the emotional lives of our pets, the deep bond between them, the families that love them and answers the question: What are your pets really doing when you’re not at home? Terrier Max (Patton Oswalt) is coping with major life changes after Katie’s marriage and the arrival of a toddler. Meanwhile, Gidget (Jenny Slate) tries to rescue Max’s favourite toy from a cat-packed apartment with a little help from her feline friend, Chloe (Lake Bell), who has discovered the joys of catnip. And Snowball (Kevin Hart) gets delusions of grandeur that he’s a superhero after his owner starts dressing him in superhero pajamas. But when Daisy (Tiffany Haddish), a fearless Shih Tzu, shows up to ask for Snowball’s help on a dangerous mission, he’ll have to summon the courage to become the hero he’s been pretending to be.Can Max, Snowball, Gidget and the rest of the gang find the inner courage to face their biggest fears?


REVIEW…

#Win A Spider-Man: Far From Home Prize Pack (US/CDN)

AVAILABLE NOW!
RATED PG
129 minutes
AMAZON
Our friendly neighborhood super hero decides to join his best friends Ned, MJ, and the rest of the gang on a European vacation. However, Peter's plan to leave super heroics behind for a few weeks are quickly scrapped when he begrudgingly agrees to help Nick Fury uncover the mystery of several elemental creature attacks, creating havoc across the continent.
Starring Tom Holland, Samuel L. Jackson, Jake Gyllenhaal and more!



REVIEW: Inside the prize pack my family received, was some super cool experiments to try. Here is a snap of our Levitation adventures;


It was so much fun to do! It was super cool to watch the tinsel levitate too! Then we sat to watch the movie.
What a good movie for the whole family! It was filled with action and adventure. Plus the story line was what I appreciated most.
The hubby had lots to say about this one. He was happiest that the film focused on one of the original Spider-man nemesis', Mysterio. He is one of the best Ma…