Skip to main content

Why Upping Your PR Skills Can Help You as a Blogger



**This is a guest post.


Why Upping Your PR Skills Can Help You as a Blogger



When it comes to running a blog, there are a lot of things you need to think about to be a success. Some of them are obvious, like coming up with quality content and marketing yourself well on social media, and yet they can be forgotten by a lot of bloggers. You may have great content but if you don't have good ways of boosting your blog's image, or dealing with the people who engage with you, then you'll be talking into a void.
Here is why having good communication and PR skills, and even studying to improve them using something like an online master of communication management degree from the University of Southern California, is so vital for blog owners.

You Want to Be a Credible Source of Information

When you put content out on the web, you want it to be either entertaining or useful – ideally both. You may work hard on writing good posts or hiring people who can create useful and interesting stuff to keep your blog in content, but how you present yourself in terms of communications about your site is just as important. If you have a very well made article or video, but you communicate badly when you share it on Twitter and Facebook, people won't follow your link. If you have a controversial article and you don't get involved in the conversation when people talk about it on your site, they will get frustrated.
To be regarded as a credible source of news, you must post your content like news and engage well with the people who do read it. This takes good communication skills and while you may not need to know everything you learn in an online MCN degree to run a site, it doesn't hurt to boost your skills with some study.

PR Builds Relationships

Another important thing about having PR skills is that you can reach out to potential partners and build relationships with them, once you are in a position to help each other with your goals. Your blog may be a great place for a given company to reach their target audience and you can both benefit from this, but you won't forge those relationships if your site, and by extension, you, don't have good PR skills.

Return Visitors

How you deal with your visitors in terms of communication can make a big difference to whether people will come back and read your blog again or follow you on social media to get updates. Keeping visitors should always be easier than winning new ones, and so you need good communications skills to leverage this. 

Comments

Popular posts from this blog

The Friday 56 (With Instagram 56 & Book Beginnings)

Welcome to Week 341!
Rules:
*Grab a book, any book.
*Turn to page 56 or 56% in your eReader
(If you have to improvise, that's ok.)
 *Find any sentence, (or few, just don't spoil it)
*Post it.
*Add your (url) post below in Linky. Add the post url, not your blog url. 
*It's that simple.

Or join The Friday 56 on Instagram!

Rules: * Grab a book and find a creative way to showcase your 56. It can be a photo of the book and the 56 in comments, or whatever you come up with. Make sure to use the hashtag #Friday56 *Add your Instagram url to the Linky.
I only have until September 19th to get this book done. It's good though and I should be done in no time.

I'm also posting early for two reasons, 1; work, and 2; a review posting tomorrow. Watch for that!
56% on reader


#Recipe Minestrone Soup

**Recipe and photo owned by Freda's Voice.


Minestrone soup is one of my favorite soups that my mother-in-law makes, and since moving out of her home and into our own again, I need to figure out what went inside hers so I can make it myself. I'm happy to say I did get it, and the hubster says it is just like hers! That's a compliment!! So here is my rendition of my mother-in-law's soup.



INGREDIENTS
1 cup Ditali pasta shells 1/2 large onion, diced 2 tbsp olive oil 1 large garlic clove, minced 2 on-the-vine tomatoes, diced 1 zucchini, diced 3 organic carrots from bunch, diced 2 celery stalks, diced 1/4 head of cabbage, sliced and diced 1 can Cannellini beans, rinsed (white kidney beans) 2 cartons of vegetable stock 1 sprig of thyme 3/4 tbsp salt 1 tsp pepper 2 bay leaves
METHOD
Heat the oil in a pot on medium-low heat.  Add the onion and garlic, saute until golden. Add tomatoes, stir. Cook 2 minutes. Add zucchini, stir. Cook 1 minute. Add carrots, stir. Cook 1 minute. Add celery, stir. Cook 2 mi…

The Friday 56 (With Instagram 56 & Book Beginnings)

Welcome to Week 343!
Rules:
*Grab a book, any book.
*Turn to page 56 or 56% in your eReader
(If you have to improvise, that's ok.)
 *Find any sentence, (or few, just don't spoil it)
*Post it.
*Add your (url) post below in Linky. Add the post url, not your blog url. 
*It's that simple.

Or join The Friday 56 on Instagram!

Rules: * Grab a book and find a creative way to showcase your 56. It can be a photo of the book and the 56 in comments, or whatever you come up with. Make sure to use the hashtag #Friday56 *Add your Instagram url to the Linky.
So excited to be reading this one!!
Page 56