Skip to main content

Why Upping Your PR Skills Can Help You as a Blogger



**This is a guest post.


Why Upping Your PR Skills Can Help You as a Blogger



When it comes to running a blog, there are a lot of things you need to think about to be a success. Some of them are obvious, like coming up with quality content and marketing yourself well on social media, and yet they can be forgotten by a lot of bloggers. You may have great content but if you don't have good ways of boosting your blog's image, or dealing with the people who engage with you, then you'll be talking into a void.
Here is why having good communication and PR skills, and even studying to improve them using something like an online master of communication management degree from the University of Southern California, is so vital for blog owners.

You Want to Be a Credible Source of Information

When you put content out on the web, you want it to be either entertaining or useful – ideally both. You may work hard on writing good posts or hiring people who can create useful and interesting stuff to keep your blog in content, but how you present yourself in terms of communications about your site is just as important. If you have a very well made article or video, but you communicate badly when you share it on Twitter and Facebook, people won't follow your link. If you have a controversial article and you don't get involved in the conversation when people talk about it on your site, they will get frustrated.
To be regarded as a credible source of news, you must post your content like news and engage well with the people who do read it. This takes good communication skills and while you may not need to know everything you learn in an online MCN degree to run a site, it doesn't hurt to boost your skills with some study.

PR Builds Relationships

Another important thing about having PR skills is that you can reach out to potential partners and build relationships with them, once you are in a position to help each other with your goals. Your blog may be a great place for a given company to reach their target audience and you can both benefit from this, but you won't forge those relationships if your site, and by extension, you, don't have good PR skills.

Return Visitors

How you deal with your visitors in terms of communication can make a big difference to whether people will come back and read your blog again or follow you on social media to get updates. Keeping visitors should always be easier than winning new ones, and so you need good communications skills to leverage this. 

Comments

Popular posts from this blog

#Win Mamma Mia! Here We Go Again (US)

AVAILABLE NOW ON DIGITAL!
AVAILABLE OCTOBER 23 ON BLURAY/DVD!
Rated PG
1 h 54 mins
AMAZON US   |   AMAZON CA
Join the celebration, sing and dance, and discover how it all began! Ten years after Mamma Mia! The Movie premiered, you’re invited back to the magical Greek island of Kalokairi in an all-new musical sequel based on the songs of ABBA. Sophie (Amanda Seyfried) is now pregnant, and like her mother Donna (Meryl Streep), she’ll need to take risks. The film’s original cast returns, with new additions including Lily James as a young Donna, Andy Garcia and Oscar® winner Cher.

WANNA WIN A COPY?
1 winner
US only
Good luck!

a Rafflecopter giveaway





**Freda's Voice is not responsible for the prize shipment, lost, damaged or stolen prizes.

One Step Too Far by Tina Seskis (16)

Kindle: 1331.0 KBPrint: 307 pagesPublisher: William Morrow; Reprint edition (Jan. 27 2015)ASIN: B00K53D3JC

AMAZON US   |   AMAZON CA   |   AMAZON UK

No one has ever guessed Emily’s secret. Will you? A happy marriage. A beautiful family. A lovely home. So what makes Emily Coleman get up one morning and walk right out of her life—to start again as someone new? Now, Emily has become Cat, working at a hip advertising agency in London and living on the edge with her inseparable new friend, Angel. Cat’s buried any trace of her old self so well, no one knows how to find her. But she can't bury the past—or her own memories. And soon, she’ll have to face the truth of what she's done—a shocking revelation that may push her one step too far. . 

Tina Seskis grew up in Hampshire, England, and after graduating from the University of Bath spent over 20 years working in marketing and advertising. She is the author of two novels, One Step Too Far and When We Were Friends (previously called A Serpenti…

How Reading Helps Your Brain

The brain is one of the most complex biological structures that scientists and doctors have ever encountered. It is like a machine that runs non-stop that has the computing power to be able to make very complex decisions and experience unexplainable phenomena like emotions. The brain controls every other organ in the body so it is arguably the most important one. Unfortunately, probably due to its brilliance, it is a fairly vulnerable structure that can and does degrade over time.
Many experts agree that one of the best ways to maintain the health of the brain is to keep it active, just as you would with your muscles to keep them strong. There are also a number of nutrients that are very important to maintaining a healthy brain and preventing its decline. Reviewy is a website that contains information on a number of different supplements that can be used to boost brain power and protect it from degradation. Check out the site for more information on nutrients that help to safeguard th…