You've heard of J. Crew right?! They have announced their continued partnership with Cotton Incorporated's Blue Jeans Go Green™ recycling program in their J. Crew and Madewell retail stores. This drive first kicked off August 12 in 74 Madewell stores, and then 269 J. Crew stores started on August 21. Both stores have extended the recycling program. J. Crew will keep going until December 31, 2014, and Madewell will end January 31, 2015.
During the denim drive, customers can bring their old jeans to J. Crew or Madewell stores, receiving a $20 towards their next denim purchase in-store. The cool part is what they do with that denim they recycle. It is recycled into UltraTouch™ Denim Insulation as part of the Blue Jeans Go Green™ program.
Cotton Incorporated began the denim recycling program in 2006 to help benefit local communities across the United States. Over one million pieces of denim have been collected to date, and the insulation has been distributed to organizations such as Habitat for Humanity to help communities in need. Approximately 250,000 square feet of insulation are distributed each year and the Blue Jeans Go Green™ program has diverted over 600 tons of waste from landfills since its inception.
So how, cool is that? Waste, no more!
To find your local participating J.Crew retail location, please visit jcrew.com, and for a Madewell store, madewell.com.
Also check out Cotton on Facebook, and Cotton Incorporated on Facebook. Here is Blue Jeans Go Green™ on Twitter.
**Compensation is received for posting. Opinions are owned by this site.