There’s good news for parents and children alike! Fisher-Price, Inc., the world’s largest infant and preschool toy manufacturer and a subsidiary of Mattel, Inc., is releasing its newest, most innovative toy collection ever! Introducing Laugh & Learn® Smart Stages™, a revolutionary learning technology that grows with your child for up to three years. The toys’ age appropriate content is user-controlled and can be adjusted to match your child’s development.
Laugh & Learn Smart Stages incorporates three levels of programmable learning, offering babies the chance to grow and discover the world at their own pace. Created in consultation with early childhood learning experts, the toys reflect the philosophy that babies learn best by experiencing the world around them.
“Our Laugh & Learn Smart Stages line was inspired by many years of observing families with infants at home, where we saw babies’ natural curiosity for everyday objects, like phones, light switches and pots and pans,” says Dr. Deb Weber, senior manager of child research, Fisher-Price. “We also found that babies’ play patterns are made-up of contextual and digital learning, and that parents are looking for learning content to help their child grow and develop. This research and insight was our starting point for developing our unique Smart Stages technology.”
The new toy line includes seven products, including the Smart Stages Chair; Puppy’s Smart Stages Home; Puppy’s Smart Stages Train; Smart Stages Crawl Around Car; Smart Stages Laptop; Smart Stages Vacuum; and Smart Stages Mower – all designed to encourage experiential learning through active play.
Three-in-One: Smart Stages of Learning
Smart Stages technology features developmental play for little ones starting at six months, progressing all the way up to 36 months. Each toy is effectively three-toys-in-one.
“Babies go through three stages of learning in their early development phase – explore encourage, pretend,” says Dr. Weber. “These levels are reflected in Laugh & Learn Smart Stages – from Level One, where babies are exploring first words and sounds that spark their curiosity; to Level Two, where babies are encouraged and promoted through questions and simple direction; and Level Three, where babies are fully immersed in imaginative fun and early role-play.”
Introducing the Laugh & Learn Smart Stages Toys
The Laugh & Learn Smart Stages toy line was launched in Toronto on October 8 at an event featuring Canadian comedian, Gerry Dee, and Dr. Deb Weber.
Gerry Dee says, ““As a parent and former teacher, I truly believe in the importance of learning through play and I’m excited to introduce the new Smart Stages line by Fisher-Price. These toys are engaging, challenging and fun, and they interact with kids in a unique and dynamic way when they are at that critical development age.”
It’s baby’s very own special place to sit and discover new things! The “magic” ABC seat knows when baby sits and stands and includes more than 50 fresh songs, phrases, and sounds that match the child’s age and stage. It also features a light-up remote, a flipbook, and lift-up cushion that teaches baby about numbers, shapes, and more. Parents input child’s age and content updates automatically.
A play house that’s just baby’s size! Explore two sides of play, a crawl-through doorway and interactive activities all around, including peek-a-boo window, checking for mail, ringing doorbell, and three computer buttons with learning content including greetings, colors, shapes and more. Parents input child’s age and content updates automatically.
All aboard with Puppy, Monkey and Froggy! A motorized train that encourages crawling and has interactive activities, through three rattle characters - just the right size for baby’s hands, a light-up smokestack that plays learning songs, and five shape buttons on the side to introduce colors, numbers and more. Parents manually change the level for content updates.
Put baby in the driver’s seat! The 2013 best-selling Crawl Around Car is back – but now with Smart Stages! Stationary design allows for all-around play and features physical activities that grow with baby from sit and play, to crawl, to stand and cruise, helping fuel physical development, interactive learning fun, and imaginative adventures. Parents manually change the level for content updates.
Smart Stages Laptop – age 6-36 months ($24.99)
Learning comes to life with this interactive Laptop! Baby can press nine keys or the toggle space bar to hear songs and phrases about letters, numbers, colors and more. Open and close the lid to hear opposites, too! Parents manually change the level for content updates.
It’s clean-up time – with a push-along Vacuum that encourages baby to learn through real-world role-play, and features three light-up shape buttons that help teach baby about colors, shapes and letters. Parents manually change the level for content updates.
Get out and mow that lawn with the push along Mower that engages with baby through creative role-play, and features a number slider, a turn gas cap, a pull lever, and a light-up face to interact with baby. Parents manually change the level for content updates.
Fisher-Price Laugh & Learn Smart Stages toys are available at all major Canadian retailers including: Toys R Us, Walmart, Target, Sears, Real Canadian Super Stores and Amazon.ca. For more information on Smart Stages, visit www.fisher-price.ca/ smartstages
About Fisher-Price
Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NASDAQ: MAT) located in East Aurora, N.Y., is the leading brand of infant and preschool toys in the world. The company's legacy of high quality toys has enhanced early childhood development for more than 82 years. Some of the Company's best-known "classic" brands include Little People®, Power Wheels® and Imaginext®. Fisher-Price is also a leading developer of baby gear products (infant swings, bouncers, high chairs), as well as a wide array of character-based toys inspired by high quality children's programming such as Dora the Explorer™, Mickey Mouse Clubhouse and Thomas & Friends®.
The Company's website, www.fisher-price.ca, as well as its Facebook page, www.facebook.com/fisherprice provide valuable information and resources to parents and grandparents around the world.
When I was a child, I had a lot of Fisher-Price toys. Hard to believe almost 40 years later some of those toys are still around, just improved. For instance, the vacuum. My Fisher-Price vacuum back in the day had things in it that popped in this dome thing, as you walked across the carpet. Now the vacuum of today lights up and interacts with the baby a little more realistically. Instead of being a toy for amusement, they have turned it into a toy that amuses and teaches!
Speaking of which, Fisher-Price has generously provided one of these great toys for one lucky reader.
The Smart Stages mower. Valued at $29.99 and perfect for little ones aged 12-26 months.
Fill in the Rafflecopter form below to enter.
Full terms & conditions are at the bottom of the form.
CANADA ONLY!
Good luck!

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Something else that I liked is the Laugh & Learn Smart Stages Chair
ReplyDeleteThe Power Wheels® Teenage Mutant Ninja Turtles™ Lil’ Quad would be awesome for my little dude!!!
ReplyDeleteI learned that Fisher Price has teamed up with Shakira! Huh.
ReplyDeleteI like the Shake and Beats Tambourine!
I like the Stand Up Ballcano.
ReplyDeleteI liked their guide on how to plan the perfect first birthday!
ReplyDeleteI really like the learning apps on the website
ReplyDeletewould love the Laugh & Learn Smart Stages Chair
ReplyDeleteOoOoOoo My Son would love the Ninja turtle quad!
ReplyDeleteLori R Jackson
I liked the Loving Family™ Dream Dollhouse
ReplyDeleteBailey Dexter Another great product that my grandson would love would be the Laugh & Learn™ Puppy & Friends Learning Table. There is so much for him to do on this, would be perfect too!
ReplyDeleteI would love the power wheels nijna turtles for my nephew
ReplyDeleteI have heard a lot of good things about the smart stages chair. my 9 month old would love it
ReplyDeleteI like the laugh and learn smart stages chair
ReplyDeleteLaugh & Learn Smart Stages Chair
ReplyDeleteI like the smart states vacuum
ReplyDeleteFlorence C
I like the Power Wheels® Teenage Mutant Ninja Turtles Jeep® Wrangler
ReplyDeleteI loved reading about the Smart Stages Chair on their website. My toddler saw it and got very excited - I think I will need to get it for her for Christmas!
ReplyDeleteI love the Racin' Ramps Garage. I think my son would really like it.
ReplyDeletelike the Minnie Mouse Bow-tique
ReplyDeleteI visited Fisher Price and I learned more about their 3 stages. I like the yellow chair - I think my daughter would enjoy it too.
ReplyDelete