My name is Kelly Preston, no not John’s (Travolta) wife that is the other Kelly Preston. I published an award-winning book, Real Dogs Don’t Whisper, based on my life story with four special need dogs. In the beginning, I thought I was rescuing them, when in fact; they rescued me, learning from them about life and myself. As a child, my late brother had Down’s Syndrome; later in life I discover the parallelism between my childhood and caring for special need dogs.
Once you have published your book, it doesn’t stop there; marketing and promoting now comes into play. Before marketing and promoting, figure out who is your target audience; if it is a book for women about shoes, you probably do not want to develop a marketing strategy for boys between the ages 5-13. Yes, I am exaggerating the point; however, I do believe you get what I am trying to say. Once you have identified your target audience; how will you measure success? Sales may be one metric, if your book is free, what will that success metric look like? Next, what channels will you use? This will help be determined by your target audience. For instance, women are the primary users of Pinterest; perhaps, this is a channel worth looking into if women are your target audience. No matter what or how your strategy will look like, know that is needs to be a consistent effort. Just because the book is published, doesn’t mean customers will find your book. At the very least, dedicate an hour a day to market and promote your work.
About Real Dogs Don’t Whisper
The award winning book, Real Dogs Don't Whisper (www.realdogsdontwhisper.com), which highlights my life journey caring for four special needs dogs and the life lessons they taught me along the way. The overall message within Real Dogs Don’t Whisper is about giving those with special needs a second chance. The book touches on integrity, unconditional love, leadership, trust, stopping abuse and opening your heart to receive and give both unconditional love and friendship. To lighten the message, I developed a co-author, Mr MaGoo; Mr MaGoo is my Lhasa Apso and he is larger than life. He adds humor within the book; sharing with the reader how life is so tough for him being the only male in the house and living with a crazy lady, me.
Mr. MaGoo is a nine-year-old Lhasa Apso and the book’s co-creator and co-writer. He is, in his own words, “the alpha and omega of all dogs – in the cutest and sparkiest, most fun-loving package ever.” Ignoring Kelly’s persistent eye-rolling, Mr. MaGoo has forged ahead with this project in an attempt to, as he puts it, “present the facts from a dog’s perspective. In other words, the correct, most accurate, most interesting, only-one-that-matters perspective,” to which he adds, simply, “Woof!”
About Kelly Preston
Kelly Preston is, first and foremost, an animal lover. Raised on a ten-acre property in a small town in Pennsylvania, she grew up with horses, rabbits, and – of course – dogs. When she left home after college, she acquired Gizmo, an irresistible Lhasa Apso that started her on a journey full of joys and sorrows, hopes and tribulations, frustrations, endless lessons in patience, and above all else, love. All of this has come at the hands (more precisely the paws) of Gizmo, Betty Boop, Buffy, Carla Mae, and the inimitable Mr. MaGoo.
Giveaway!
Pump Up Your Book and Kelly Preston are teaming up to give you a chance to win ONE autographed copy of Real Dogs and a Canvas Shopping tote!
Terms & Conditions:
· By entering the giveaway, you are confirming that you are at least 18 years old.
· One winner will be chosen to win an autographed copy of Real Dogs and a canvas shopping tote.
· This giveaway begins January 7 and ends January 21, 2014
· Winner will be contacted via email.
· Winner has 48 hours to reply.
· Giveaway is open to U.S. only!
Good Luck Everyone!
This sounds helpful
ReplyDeleteHi, This is Kelly and Mr MaGoo; we are sending out big congratulations to the winner of our book and canvas shopping tote. For those that may still be interested in reading our book, we are offering free shipping ($8.00 savings!) www.realdogsdontwhisper.com/free
ReplyDeleteThank you again for hosting this giveaway and interview. Warmly Kelly and Mr MaGoo