Skip to main content

Scholastic Summer Challenge

                                                     GET READY TO SET A NEW
SCHOLASTIC WORLD RECORD FOR SUMMER READING

The Scholastic Summer Challenge Invites Kids to Keep Reading this
Summer by Logging Reading Minutes to Win Virtual Rewards


New York, NY–May 1, 2012– While athletes prepare for the 2012 Summer Olympics, kids will compete in their own challenge – the Scholastic Summer Challenge - a free, interactive reading program dedicated to helping kids keep their reading skills sharp throughout the summer by reading every day.  Kids everywhere will Read for the World Record by logging the minutes they spend reading this summer and attempting to beat the current world record of 64,213,141 minutes set during summer 2011. The 20 schools whose students log the most minutes will be recognized in the 2013 Scholastic Book of World Records. The Scholastic Summer Challenge kicks-off today at www.scholastic.com/summer and runs through August 31, 2012.

“Just like the world’s greatest athletes, children need to keep their skills sharp and reading is like any other skill - it needs to be practiced,” said Francie Alexander, Chief Academic Officer at Scholastic. “Without this practice, children find themselves falling down the “Summer Slide,” and that is not the fun slide at the park, but rather the loss of critical learning and reading skills caused by not reading books over the summer.”  Francie continued, “The proven way to get kids reading is to put them in charge of their own reading – let them choose the books they want to read, when they want to read, and how they want to read – whether in print or digitally. It is the win-win summer reading solution.”

SUMMER READING FOR KIDS:
The Summer Challenge motivates kids with weekly challenges, fun sweepstakes, virtual rewards, book chats and friendly competition. Starting today, kids can log their reading minutes, track their reading stats, and their school’s rank, collect virtual rewards in their ‘prize center’ and enter sweepstakes for the chance to win free books. For the third year in a row, WORDGIRL , from the Emmy Award winning television series airing on PBS KIDS GO!, is serving as the national “Ambassador of Summer Reading” to help encourage kids to practice reading in order to have a better vocabulary.

To reach even more young readers this summer, the Scholastic Summer Challenge is teaming up with the American Camp Association’s® Explore 30 initiative that encourages campers to read 30 minutes every day.  Campers nationwide will be logging their reading minutes to help break the world record.

SUMMER READING FOR PARENTS AND TEACHERS:
The Summer Challenge website is also the go-to summer resource for parents and teachers. Through the site, teachers can sign up their class, track their students’ reading progress and access free helpful tools including printable reading logs and reading certificates. Plus, parents can sign up to receive email alerts on their child’s reading achievements, access summer book lists compiled by Scholastic experts, and discover ways to use the Summer Challenge at home with the Family Participation Guide created in collaboration with nonprofit partner Reach Out and Read, an organization that prepares America's youngest children to succeed in school by partnering with doctors to prescribe books and encourage families to read together.

For the second year, Scholastic is teaming up with iVillage and PBS KIDS to promote the importance of summer reading to families nationwide through Summer Reading Parties hosted by 80 bloggers across the country. Bloggers will receive Summer Reading Kits including books, activities, bookmarks and more to celebrate summer reading in their communities, on iVillage.com and through their blogs.

SUMMER READING AMBASSADORS
Joining Scholastic to support summer reading will be dozens of the nation’s Governors’ spouses who will be hosting summer reading events at schools in their home states.  The names of all of the 2012 Summer Reading Ambassadors will be announced soon.

For more information about the Scholastic Summer Challenge, please visit: http://mediaroom.scholastic.com/SummerChallenge

About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world’s largest publisher and distributor of children’s books and a leader in educational technology and services and children’s media. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs and school-based book fairs, retail stores, schools, libraries, television networks and the Company’s Internet Site, www.scholastic.com

Comments

Popular posts from this blog

Dr. Suess' The Grinch (With #Giveaway)

AVAILABLE FEBRUARY 5TH!
RATED PG
86 minutes
AMAZON US

Illumination and Universal Pictures present The Grinch, based on Dr. Seuss' beloved classic. The Grinch tells the story of a cynical grump who goes on a mission to steal Christmas, only to have his heart changed by a young girl’s generous spirit. Funny, heartwarming and visually stunning, The Grinch is fun for the whole family!



REVIEW:
Such great animation!
There was always something going on in this movie. Even though it was a story I have seen played out a million times and a million different ways, they all are different too. This had more of a story. It was very magical and is definitely fun for the whole family.
Want to point out, Max, the dog, stole the show for me. He is so adorable, even if animation. Such a good dog.
This is one of those Christmas movies that you really can enjoy all year round. It has enough laughs, fun and morals to be played anytime. Plus there is nothing wrong with Christmas cheer in February.


4.5/5



WANNA WIN…

#Win The Secret Life Of Pets 2 (US/CDN)

AVAILABLE AUGUST 27!
Rated PG
173 minutes
AMAZON
The Secret Life of Pets 2 explores the emotional lives of our pets, the deep bond between them, the families that love them and answers the question: What are your pets really doing when you’re not at home? Terrier Max (Patton Oswalt) is coping with major life changes after Katie’s marriage and the arrival of a toddler. Meanwhile, Gidget (Jenny Slate) tries to rescue Max’s favourite toy from a cat-packed apartment with a little help from her feline friend, Chloe (Lake Bell), who has discovered the joys of catnip. And Snowball (Kevin Hart) gets delusions of grandeur that he’s a superhero after his owner starts dressing him in superhero pajamas. But when Daisy (Tiffany Haddish), a fearless Shih Tzu, shows up to ask for Snowball’s help on a dangerous mission, he’ll have to summon the courage to become the hero he’s been pretending to be.Can Max, Snowball, Gidget and the rest of the gang find the inner courage to face their biggest fears?


REVIEW…

#ChristmasInJuly #Win A Onesie Or Pajamas Of Your Choice! (US/CDN)

The most wonderful time of the year is back, (a little early)! It's Christmas in July!! You too can celebrate with a wonderful gift right here. UglyChristmasSweater.com has the funniest, traditional and branded goodies on the planet! Here is a sneak peek at a couple of things I personally love on their site.

Last year, I reviewed one of the sweaters. You can view that post here. It is easily my favorite holiday sweater. It's so warm and I love the quality of it. This year, I was asked if I wanted a onesie or pajamas to check out. You know I had to jump at the chance, knowing what great quality clothing they have.

I got the Grinch on my onesie! I got an extra large size, and before you go crazy knowing that is big for me, I don't like my pjs to be tight and constricting. I always go a size up on my night clothes. I must have been traumatized in a past life.... These Grinch pajamas are soooooo soft and comfortable. The best part is that it's A/C season so I can actually wher…