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May the 4th Be With You!

Each year DK combines our love of all things Star Wars with our love of literacy in Canada (is there a better tool to encourage people – especially kids - to read than Star Wars books? ) .

 Last year, we ran a very successful May the 4th Be With You promotion where we raised hundreds of dollars for Frontier College’s literacy programs in Canada.

This year we are keen to make an even bigger impact and we are partnering up with Indigo and Chapters bookstores to bring our May the 4th be With You magic to a retail level so that Canadians around the country can participate.

A portion of the proceeds of all DK Star Wars books sold over this coming  May 4th weekend ( May 4,5,6) at all Chapters and Indigo stores nationwide will be donated to Indigo’s Love of Reading program (which has already raised over $10 million dollars for Canadian schools in need). The more books we sell, the more money goes to help put books in schools for kids to read. 

 To launch this initiative select Indigo and Chapters stores across Canada will be having special in-store May the 4th Be With You Star Wars themed parties …
NEWFOUNDLAND – Saturday May 5th / Call for details  - Chapters St. John’s  70 Kenmount St A1B 1W3  –709.726.0375
NEW BRUNSWICK – Saturday May 5th / Call for details  – Chapters Halifax  - Bayers Lake Power Centre, 188 Chain Lake Dr – 902.450.1023
OTTAWA* – Friday May 4th – 12 noon – Chapters Rideau – 47 Rideau Street – 613.241.0073
OTTAWA*– Saturday May 5th – 3.00 pm – Chapters Kanata – Kanata Centrum, 400 Earl Grey Drive Unit # 1- 613.271.7553
TORONTO* – Friday May 4th – 12.30 pm – Indigo Eaton Centre – 220 Yonge St – 416.591.3622
TORONTO – Saturday May 5th  / Call for details   - Indigo Yorkdale – 3401 Dufferin St, Unit #29 – 416.781.6660
WINNIPEG*– Saturday May 5th – 12 noon – Chapters Polo Festival, 695 Empress Street – 204.775.5999
CALGARY*– Friday May 4th – 2.00 pm – Chapters Shawnessy – The Boulevard Shopping Centre, 16061 Macleod Trail S.E. – 403.201.5660
VANCOUVER* – Friday May 4th – 12 noon – Chapters Robson – 788 Robson Street – 604.682.4066

 And good news – our Star Wars May the 4th be With You photo contest is back!
We ask that people send us a photo of themselves enjoying a DK Star Wars book. For each photo we receive an additional donation will be made to the Love of Reading program. The winning photo will win a DK Star Wars Library worth approximately $200!
 Submit pix of the Chapters / Indigo events and either post them on our Facebook page or Tweet them using the hashtag #DKmay4th.
Contest runs for the entire month of May.  Info about the contest will be posted under “PHOTO CONTEST” at cn.dk.com/starwars

ABOUT THE LOVE OF READING PROGRAM
We passionately believe that when a child has a book put in their hands it changes their life forever.  With the support of Indigo customers and employees the Indigo Love of Reading Foundation puts books into the hands of Canadian children. To do date Love of Reading has committed over $12 million to more than 650 high-needs elementary schools across the country so children can develop a love of reading, unleash their dreams and fulfill their potential.  For more information about the Foundation visit, loveofreading.org

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