Friday, May 4, 2012

May the 4th Be With You!

Each year DK combines our love of all things Star Wars with our love of literacy in Canada (is there a better tool to encourage people – especially kids - to read than Star Wars books? ) .

 Last year, we ran a very successful May the 4th Be With You promotion where we raised hundreds of dollars for Frontier College’s literacy programs in Canada.

This year we are keen to make an even bigger impact and we are partnering up with Indigo and Chapters bookstores to bring our May the 4th be With You magic to a retail level so that Canadians around the country can participate.

A portion of the proceeds of all DK Star Wars books sold over this coming  May 4th weekend ( May 4,5,6) at all Chapters and Indigo stores nationwide will be donated to Indigo’s Love of Reading program (which has already raised over $10 million dollars for Canadian schools in need). The more books we sell, the more money goes to help put books in schools for kids to read. 

 To launch this initiative select Indigo and Chapters stores across Canada will be having special in-store May the 4th Be With You Star Wars themed parties …
NEWFOUNDLAND – Saturday May 5th / Call for details  - Chapters St. John’s  70 Kenmount St A1B 1W3  –709.726.0375
NEW BRUNSWICK – Saturday May 5th / Call for details  – Chapters Halifax  - Bayers Lake Power Centre, 188 Chain Lake Dr – 902.450.1023
OTTAWA* – Friday May 4th – 12 noon – Chapters Rideau – 47 Rideau Street – 613.241.0073
OTTAWA*– Saturday May 5th – 3.00 pm – Chapters Kanata – Kanata Centrum, 400 Earl Grey Drive Unit # 1- 613.271.7553
TORONTO* – Friday May 4th – 12.30 pm – Indigo Eaton Centre – 220 Yonge St – 416.591.3622
TORONTO – Saturday May 5th  / Call for details   - Indigo Yorkdale – 3401 Dufferin St, Unit #29 – 416.781.6660
WINNIPEG*– Saturday May 5th – 12 noon – Chapters Polo Festival, 695 Empress Street – 204.775.5999
CALGARY*– Friday May 4th – 2.00 pm – Chapters Shawnessy – The Boulevard Shopping Centre, 16061 Macleod Trail S.E. – 403.201.5660
VANCOUVER* – Friday May 4th – 12 noon – Chapters Robson – 788 Robson Street – 604.682.4066

 And good news – our Star Wars May the 4th be With You photo contest is back!
We ask that people send us a photo of themselves enjoying a DK Star Wars book. For each photo we receive an additional donation will be made to the Love of Reading program. The winning photo will win a DK Star Wars Library worth approximately $200!
 Submit pix of the Chapters / Indigo events and either post them on our Facebook page or Tweet them using the hashtag #DKmay4th.
Contest runs for the entire month of May.  Info about the contest will be posted under “PHOTO CONTEST” at cn.dk.com/starwars

ABOUT THE LOVE OF READING PROGRAM
We passionately believe that when a child has a book put in their hands it changes their life forever.  With the support of Indigo customers and employees the Indigo Love of Reading Foundation puts books into the hands of Canadian children. To do date Love of Reading has committed over $12 million to more than 650 high-needs elementary schools across the country so children can develop a love of reading, unleash their dreams and fulfill their potential.  For more information about the Foundation visit, loveofreading.org

0 comments:

Post a Comment

Comments are moderated due to spammers.
All opinions welcome. Be yourself, and have a blessed day!

Stella & Dot

ManyBooks Email Subscription (CA/US/UK)

Blog Archive

Labels

100+ Book Challenge (38) 12 (16) 12 Pearls of Christams (1) 12 Pearls of Christmas (26) 18+ (4) 1st chapter reveal (2) 2009 (1) 2010 (1) 2010 TBR (6) 2011 (8) 2012 (11) 2013 (18) 2013 TBR (1) 2014 (22) 2014 Holiday Gift Guide Submissions (1) 2015 (18) 2016 (18) A (2) a to z blogging (25) a-z (1) A. Horror (1) aboriginal (1) about me (1) Academy Award for Best Director (1) Academy Award for Best Picture (1) accessories (2) acne (1) acrylic block (1) action (7) activism (1) activity sheets (1) actor (2) adaption (1) adult (7) adult coloring book (2) advanced readers copy (6) adventure (18) advertisement (1) affiliate links (729) African-American (1) Air conditioning (1) air freshener (1) alcohol (3) all-natural (1) alphabe (77) ALS Ice Bucket Challenge (1) Amazon (1) Amazon Vine (3) amish (12) animals (7) animated (5) animation (4) Anna Karenina (4) anniversary (1) anniversary edition (2) announcement (6) annual (1) Anson Williams (1) anthology (3) anti-aging (2) Apple compatible (1) ARC (23) architecture (2) Armchair BEA 2012 (5) Armchair BEA 2013 (12) Armchair BEA 2014 (6) ArmchairBEA2015 (3) art (5) article (55) arts and crafts (1) arts festival (1) artwork (1) astrology (3) audiobook (21) author guest post (58) author interview (36) Author Writing Tips (2) authors' movie star cast (1) autobiography (7) AUX cable (1) Avon Voices (1) baby (1) back-to-school (1) bags and purses (1) Bakescapades (1) baking (4) banned book list (1) based on book (2) based on comic book (1) based on film (1) Based On Real Cat. early review (1) based on true story (1) bath (1) BBAW (10) BDSM (1) beauty (12) beverage (2) bewitching (1) Bewitching Book Tours (1) bible study (2) biblezine (1) biblical (4) biography (14) birds (1) birthday (2) black history (1) bladder control (1) Blind Date With A Book (1) blitz (6) blog hop (3) blogoversary (5) blogradio (1) Blogsplash (1) Blue Jeans Go Green (1) blues (1) bluray (27) blurb (11) body lotion (2) Bolse (1) Book 1 (9) book 10 (1) book 13 (1) book 2 (21) book 3 (13) book 4 (6) book 5 (2) book 6 (1) book beginnings (81) book blast (200) book blitz (4) book to film (9) book trailer (3) book-to-graphic novel (1) booking through (1) bookmark (1) bookshout (3) booktofilm (4) borrowed copy (1) bought (26) bread (1) bulletin (1) Bullying (1) business (2) calendar (1) calypso (1) Canada (3) Canada Beef Ambassador (2) Canadian (1) Canadian author (4) candy (1) CanvasPop (1) car charger (1) Cardiac Disease (1) cardio (1) Cardiovascular disease (2) cards (2) career (1) cartoon (1) Casino (1) cd (11) celebrity (12) Challenge (357) character interview (1) charity (1) ChickAdvisor (4) chicnova (1) children (40) Children's literature (2) China (1) christian (69) christmas (31) classic (4) classic literature (6) classical (1) cleaning product (2) cleanser (1) clips (1) clothes (16) clothing (4) cocktail recipe (1) coffee (2) coffee machine (1) collection (1) coloring sheet (1) comedy (17) comic (7) Comic book (3) Competition (1) complete challenge (1) computers (2) conditioner (2) confections (1) conspiracy theories (1) contemporary (9) Contemporary romance (1) cookbook (61) Cooking (1) cooking tool (1) copycat recipes (1) Coral reef (1) corset (1) Cosmetics (1) costume (4) costume jewelry (1) Cotton (1) Cotton Incorporated (1) Cotton's 24 Hour Fashion Show (1) coupon (2) cover reveal (21) cozy (4) crafts (1) Crafts by Freda (1) crime (4) CSN (1) cuba (1) culinary fiction (1) culinary mystery (1) culture (2) customized (2) cuticle conditioner (1) daily (6) dance (1) day planner (1) death (1) debut (2) decoration (2) dehumidifier (1) DeLonghi (1) devotional (19) diabetes (1) diamond (1) diaper (1) diary (3) digital copy (1) digital photo art (1) digital photo keychain (1) discography (1) discount (1) discussion (5) Disney (1) DIY (2) DK Canada (5) Dog training (1) dogs (2) doodle (1) doomsday (1) Dorm Ideas (1) drama (3) drawing (1) Dreamworks (1) dress (6) dress shirt (1) drink (4) drummer (1) dvd (14) dysotopian (8) dystopian (19) e-book (9) eArc (15) early review (6) earphones (2) earplugs (1) easy listening (1) ebook (124) ecowear (1) education (11) educational (1) egift cards (1) electronics (4) Ellipsis (1) Emotional Health (1) encyclopedia (3) end-of-the-month wrap-up (1) EntangledTour (1) EPA (1) epic (1) erotica (9) eShakti (2) essays (1) estate planning (1) event (7) excerpt (68) exercise (2) expressions (1) Expresso Book Tour (3) external giveaway entry (1) eye shadow (1) Facebook Fans (1) facial butter (1) fairytale (7) fairytale retelling (13) family (8) fantasy (77) fashion (14) fashion related (1) Fathers Day (1) Favorite Author (5) Favorite Cookbook (12) favorite movie (2) Favorite Poetry (25) Favorite Read (38) feature (5) features (1) Febreeze (1) feminine hygiene (1) fiction (594) film (5) First Book of the Year (2) First Reads Program (1) Fisher-Price (1) fitness (3) flower centerpiece (1) food (11) food and drink (2) Food Network (5) Food Network TV (3) foot balm (1) For Men (1) Fox Pictures (6) Fox TV (1) Fragrance oil (1) Freda's Voice Challenge (4) free (1) free blogger event (2) freebie (9) FreeRead (79) friday (12) friday 56 (372) frosting (1) FSB Associates (1) Fuji Film (1) fun (1) fun stuff (1) FVHGG (1) FVMDGG (7) G (3) gadgets (2) game (2) garbage bags (1) Garnier Review Crew (1) gemstone (1) Get to Know Freda (52) ghosts (2) gift (6) Gift book (1) gift cards (1) gift ideas (1) girls (2) Giveaway (597) giveaway blitz (1) Gladys Knight (1) Glamulet (1) Gluten-free diet (1) Go-GURT (1) Gospel music (1) graphic (1) Graphic novel (7) green (1) greeting (3) grooming (1) growing (2) Guest post (21) guitar (1) hachette book group (1) hair chalk (1) hair dryer (1) hair extensions (1) hair pieces (1) haircare (3) Halloween costume (1) hand mixer (1) harlequin (2) harlequin presents (2) harlequin super romance (1) headphones (2) health (23) Heart disease (1) herbs (2) historical (33) history (7) holiday (5) Holiday Gift Guide 2014 (12) Holiday Gift Guide 2015 (1) Holidays (1) home (4) home decor (5) Hometown Author (1) horror (15) Hotel (1) household supplies (1) how to for writers (3) how-to (3) how-to advice (1) hubby review (3) humanitarian (1) humor (21) Hurricane Katrina (1) hygiene (4) I Am A Writer Tours (5) I.O Book Tours (1) IAARNAW (1) IAmAReaderTours (2) Iams (1) ID tags (1) idiot's guides (1) illustrated (2) illustrations (1) Influenster (1) infographic (1) inspirational (13) Instagram 56 (85) instructional (2) insurance (1) internet (2) interview (75) intro (20) iPad case (1) ipad compatible (1) iphone compatible (2) ipod compatible (1) Italian (1) Italy Book Tours (1) J. Crew (1) James Bond in film (1) Japan Funbox (1) Japanese Foods (1) Japanese Mythology (2) Japanese Proverbs (1) jewelry (8) jokes (1) Joni Mitchell (1) jumper (1) keychain (1) kids activities (1) Kids Toys (1) Kindle (17) kindle freebie (5) KitchenAid (1) kitchenware (1) lajupette (1) Lampe Berger (2) language (3) Larry the Cable Guy (1) launch party (1) launch team (7) leggings (1) legit lit book tour (1) leisure (1) Lent (1) letter from editor (1) LGBT (1) LinkVehicle (2) literary fiction (1) literature (1) LitFuse (2) Louisiana (1) Love Lessons Learned (3) lunch ideas (1) Lunch Makeover (1) luxury (1) M/F/M theme (1) magazine (1) make up (4) map (1) marine biology (1) mash up (2) mathematics (1) Maybelline (1) Meat Cookbook (1) meditation (1) MEGA (1) Mega Brands (1) meme (1) memoir (49) memorabilia (1) memorium (1) Men's wear (1) menopause (1) menstruation (1) Mental Health (1) Mermaids (1) MG (5) MG/YA (1) Middle East (1) middle grade (18) mind and body (1) mineral make up (1) mini-review (7) miniseries (1) Mobile App (1) model (1) moisturizer (1) Monday (3) monthly (83) monthly box subscription (1) MONTHLY LINKY (35) mother of pearl (9) mothers day gift guide 2014 (5) motivational (2) movie (86) movie #2 (1) movie trailer (1) movies (2) MP3 player (1) Multi-Grain Cheerios (1) music (16) music accesories (1) music videos (1) musical (1) musician (2) my book list (1) my guest review (3) my interviews (1) My Pacific Pearl (1) mystery (64) myths (1) nail art (1) nails (3) Namefully (1) Natural product (3) natural remedy (1) Neil Peart (1) Nestlé Waters North America (1) Netflix Original Programming (1) NetGalley (18) new release (1) new years (2) New York City (1) news (6) Nigerian Entertainment Website (1) Noise-cancelling headphones (1) non-fiction (185) novella (29) nutrition (2) Oasap (4) office chair (1) office supplies (1) One2One (10) online (1) Online Read (1) online shopping (3) online store (4) oprah book club (1) oral health (1) OrangeberryTours (2) ornament (2) orthotics (1) pain remedy (1) painting (1) paranormal (75) Paranormal romance (1) paranorml (1) parenting (2) partnered post (1) Party Favor (1) party planning (1) PC Nutrition First (2) pearl girls mothers day (9) pearls (1) perks (1) personal event (2) personal growth (1) Personal Story (1) personalized (1) pet clothing (1) pets (5) PG (36) philosophy (2) photo printing (4) photography (9) picture book (5) picture-book (1) pilates (1) pirates (1) plants (2) Playlist (3) poetry (13) poetry by Freda (9) pop culture (2) Portable Printer (1) poster (1) Posterjack (6) prayer (1) prehistoric (1) prequel (3) prescreening (2) preserves (1) press release (2) printables (1) Printer (1) printing (1) product (103) progress cards (1) prologue (1) promo stop (45) proverbs (1) psychology (1) puberty (2) PulseIt (7) PumpUpYourBook (1) purchased (1) Purifier (1) PUYB (3) puzzle (1) Q. A (6) quickie giveaway (37) quotations (1) quotes (2) R (16) Racetrack (1) Random Acts of Kindness (1) re-read (1) re-review (1) read-a-long (4) recipe (27) recipes (9) recycling program (1) Reebok (12) reference (32) relationships (3) release day (1) religious (19) remake (2) rented (1) Restaurant (1) retail concept store (1) retelling (4) review (1195) Ridley Scott (1) Riveted Reads (5) roaster (1) rock (1) romance (107) Romwe (1) rough guide (1) Round-Up (1) rules (1) Rush (band) (1) Safety (1) sale (1) sampler (1) Samsung compatible (1) Samsung phone cover (1) saving (2) SC Johnson (1) Scent (1) school (1) school lunch (1) sci-fi (22) science (4) screener (37) season 1 (3) self help (1) self-help (26) selling (1) series (128) service (2) sex (2) Shakespearean (1) shampoo (2) shelving (1) shoes (1) Shogasm (1) shopping (1) short stories (32) short story (25) shorts (6) sign up (2) Simpsons (1) Single Jo Coffee (1) Skin (2) skin care (4) skin cream (2) sleuth (1) slideshow (2) small appliance (1) Smartphone Accessories (1) snacks (1) soap (1) socks (1) soft rock (1) software (1) sonnets (1) southern (2) special clothing (1) special deal (1) special post (27) spiritual (1) sponsored giveaway (100) sponsored post (96) sports (2) spotlight (12) stain remoner (1) staples (2) Star Wars (1) Stars On Ice (3) State Farm (2) SteamPunk (4) Stella & Dot (8) stimulants (1) stocking stuffers (2) summer festival (1) supplement (1) suspense (37) swagbucks (2) Sydney Festival (1) Sydney Festival 2014 Program (1) tablet case (1) tank top (1) Tassimo (1) tbr checkpoint (1) TBR PILE (3) Tdiscs (1) teaser (314) technology (5) technology accessories (1) teen (4) television (2) Thanksgiving (1) The New York Times Best Seller list (1) theatre (1) thriller (36) Throw Back Thursday (1) Thyroid cancer (1) tie (1) time travel (1) timer (1) tips (3) tomoson (2) toothbrush (1) tour (110) tour dates (1) towel (1) toys (1) travel (5) Tribute Book Tour (1) trilogy (1) true crime (1) tshirt (8) Tuesday (15) tv (7) tv movie (1) tv show (4) TV shows (1) twitter party (1) U.S. Environmental Protection Agency (1) unauthorized (1) undershirt (1) United States (1) United States Environmental Protection Agency (1) universal charger (1) update (1) Urban fantasy (1) Valentine's Day (2) vampire (2) video (3) vignettes (1) virtual author tours (1) visual arts (1) VoxBox (1) walking cane (1) Warby Parker (1) website (4) wedding (1) wedding anniversary (1) WeekendAssignment (2) weight loss (3) weight management (2) werewolves (2) wigs (1) will (1) winner (7) wishlist (5) Witchcraft (1) women (4) women's health (1) women's lit (7) won (74) words (1) workout (1) Worst Cooks in America (2) Wrap Up Linky (1) wrap-up (1) wristband (1) written for (1) WWII (1) XOXO Reads (3) YA (122) yoga (1) Yogurt (1) Yoplait (1) Yoplait Go-GURT (1) young adult (54) Zazen Bear (1)
© Freda's Voice 2012 | Blogger Template by Enny Law - Ngetik Dot Com - Nulis