Ethical Bean Coffee is one of Canada’s leading suppliers of 100% Fairtrade Certified Organic
coffee. The Vancouver, BC, based company prides itself on being both just, and better, in
everything that they do. Whether through programs that respect the earth and its farmers or
by leaving a minimal environmental footprint, Ethical Bean is constantly seeking new ways to
do the right thing. Just. Better. isn’t just a tagline. It’s the standard by which Ethical Bean lives
and breathes.
Ethical Bean’s commitment to fair and environmentally friendly production practices starts at
the source. Through a relationship with Transfair Canada, the company is able to ensure that
the producers they purchase from are safe from the volatilities of the coffee market. And by
using only 100% certified organic coffee, harmful pesticides and other chemicals don’t come
near the coffee or its growers.
Once the beans arrive in Vancouver, they are cupped, tested and slurped, then stamped
with an “e” of approval and roasted in a 100% carbon neutral facility that has been designed
to LEED (Leadership in Energy and Environmental Design) CI standards. Ethical Bean’s sound
environmental practices extend to the smallest details: from the biodegradable and
compostable cups and cutlery used at the roastery’s on site café, to the bag-return program
that invites consumers to drop off all empty coffee bags (even those of competitors) for
storage until a suitable recycling solution is found.
Fairtrade Labelling Organization (FLO) International is the international umbrella organization
that sets international Fair Trade standards. In Canada, this organization is TransFair Canada,
the only independent, third party certifier of Fair Trade products in the country.
For more information on Transfair, visit http://transfair.ca/
coffee is personally selected, scored, roasted and characterized by Aaron De Lazzer, Ethical
Bean’s Director of Coffee. Mellow, Lush, Rocket Fuel, Classic, Sweet Espresso, Bold, Exotic and Decaf.
Website
www.ethicalbean.com
twitter.com/ethicalbean
My Opinion:
I won a contest at My Bits and Bleeps Blog for 2 packages of Ethical Bean coffee, of my choosing. Those of you who know me well, know my love for coffee, so I went with Rocket Fuel and Sweet Espresso.
The Rocket Fuel was a nice, smooth, rich blend, yet had a sweet, dark flavor. A great cup of coffee to start the day and get you going.It smells so good when you grind the beans and brew the pot. The aroma actually made me stop and say mmmm.
The Sweet Espresso is one of my new favorite things! This blend was the perfect cup of coffee goodness and was a great compliment after dinner and dessert. I am definitely going to continue buying this particular brand!
So all-in-all, I highly recommend this Canadian gem. It really is "just, better".
Disclosure: I won my product and was not compensated for this post. All opinions are my own.
I've never tried this brand before but it sure sounds worth waking up to!
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