According to Car and Driver , texting while driving is more dangerous than driving under the influence* and those who send text messages while driving are 23 times more likely to be in a crash**. Music sensation JoJo and Cambio, the online destination for teens and young adults, have teamed up with AT&T’s “It Can Wait” campaign to help combat this epidemic.
Throughout the month of January, Cambio will release three videos about the risks of texting and driving narrated by the twenty-one- year-old-platinum-selling songstress, JoJo, through Cambio Impact — Cambio’s new social causes platform. In these compelling vignettes, JoJo reminds her peers that text messages can and should wait until after driving. The first video is available to watch HERE.
JoJo and Cambio encourage their collective fan base to take AT&T’s “It Can Wait” pledge to not text and drive on Facebook. To help drive pledges, JoJo has agreed to do a Cambio Live Chat with her fans when the total number of pledges exceeds 50,000. To take the pledge, visit https://apps.facebook.com/itcanwait/.
JoJo is available for phone interviews to discuss this important issue this week. Please contact us directly if you are interested.
Cambio Impact, with JoJo as its exclusive launch partner, is an extension of Huffington Post Impact and AOL Impact that will reach and engage today’s millennial around causes that are important to them.
JoJo released her platinum self-titled debut album in 2004 at the age of 13 and its follow up, the gold-certified The High Road, in 2006 at age 15. She was the youngest artist ever to reach #1 at the Top 40 radio chart wither debut single “Leave (Get Out).” She was also the youngest (13 years old) solo artist to receive a MTV Video Music Award Nomination. Last fall JoJo released a mix tape through RapUp.com that had over 400,000 downloads and most recently she had the internet buzzing with her remix of Drake’s “Marvin’s Room.” JoJo’s new single “Disaster,” off her forthcoming full length Jumping Trains, is available now. Jumping Trains will be released April 2012 on Blackground-Interscope/Streamline Records. Collectively JoJo has sold over three million albums worldwide. Connect with JoJo on Twitter and Facebook
Cambio is an interactive online entertainment experience, connecting teens and young adults to their favorite celebrities and professionally-produced original content programs. This groundbreaking destination fuses information, social interaction, exclusive video and compelling entertainment content together to bring our passionate audience from fans to friends. Cambio is a joint venture between AOL, Jonas Group and MGX Lab. For more information, visit www.cambio.com, like us on Facebook and follow us on Twitter. Connect with Cambio on Twitter and Facebook
About AT&T’s “It Can Wait” Campaign
“It Can Wait” is AT&T’s growing movement to encourage teens and young drivers to pledge to stay safe behind the wheel by not texting while driving. AT&T will honor those taking the pledge by contributing to non-profit organizations focused on youth safety. JoJo joins celebrities like Rachel Zoe, Katie Cassidy, Jesse McCartney, Brandon Mychal Smith and Joey Lawrence who have also supported the ‘It Can Wait’ movement. For more information on the ‘It Can Wait’ campaign, please visit AT&T’s Facebook Page or the official ‘It Can Wait’ website.
** Virginia Tech Transportation Institute (http://www.vtti.vt.edu/PDF/7-22-09-VTTI-Press_Release_Cell_phones_and_Driver_Distraction.pdf)